Start an Online Conversation

Sticking with 5 Easy & Free Steps to Building Your List . . . find ways to start a conversation.

Here’s a few ways to get the ball rolling:

You have to be real whether online or face-to-face. You can spot a phony a mile away. You might not have body language online, but the language you use and your tone comes across quite clearly. Watch those exclamation marks and caps and the fill-in-the-blanks ——— with words your grandmother would not approve.

Comment on a post you like. It’s good to compliment the blogger, but go further. Tell them why you agree or disagree. Give an example. Tell them how their ideas could be made better.
Remember online etiquette. As an 8th grade teacher said to her graduating class, “Remember, your words have power. Like your favorite super hero, use your powers for good.”

Twitter

  • Follow a conversation in Twitter. Go to http://search.twitter.com. Enter the @+twitter name or the #+group name. You can see all comments related to that conversation. Add your two cents. I’m tracking comments from #blog30.
  • Send a direct message in twitter. Look for the “direct message” link on the side bar.
  • Check out their blogs and websites and let them know what you like about them.

LinkedIn

  • Start or jump into a group discussion on Linkedin. I’ve joined a few groups in Chicago so I can keep tabs on the local area.
    • Sign into http://linkedin.com. Go to Groups and then Group Directory. Search for the type of group you want.
  • Send a message with congratulations when someone has achieved a milestone, or has accomplished something — wrote a great article, ran a 10K, got a  promotion, made a better mouse trap. Whatever it is, build that relationship.

Facebook

  • Update your status daily.
  • Start a discussion on your “Like Page” using the Discussion Tab Tweet about it and add a link back to your “Like” page.

Little by little, like anything else, you will learn and grow. Pretty soon you’ll be able to tell someone else how to start an online conversation. Just work your social media tasks into your calendar.

In General

  • Post interesting and meaningful content with links back to your blog post, article,  or website.
  • Don’t just follow or friend someone. Introduce yourself with a personal message. Tell them why you want to follow them or friend them.
    • Let them know what you have in common. What you hope to gain from the relationship? Be real.
  • Keep an updated profile on all your accounts. Let people know how they can contact you.
  • Mix it up! Share good stuff from others, retweet interesting topics, tweet about your stuff with links back to Twitter, Linkedin, Facebook.

Important Rule

Others first.

Five First Steps in Building Your List

Let’s suppose you have a product or service and a blog that you write on frequently. You provide great content, but now you want to engage with others and create fans.

Get the word out without shouting or spending a lot of money… [Read more...]

Call Them by Their Names

Do you belong to this group?

Attention all Fad Diet Junkies, “Waist” Watchers, Frustrated Future Health Nuts and Reformed Gym Rats!

Attention all Wannabe Healthy Moms, Dads & Kids!

Attention all Busy Professionals and Not-S0-Busy Professionals! [Read more...]

Marketing Is Everything You Do — So Do Something

“Marketing is every bit of contact your company has with anyone in the outside world”, says Jay Conrad Levinson from Guerilla Marketing.

Every bit of contact.  That means a lot of marketing opportunities.  It does not mean investing a lot of money.

What kind of contacts have you had with the outside world?

How about the “Not Ready for Prime Time” contact.

My friend, Nancy,  talked to her neighbor Sally on the phone about her “Great Nutritional Products” for a few months.  Nancy told her all about how great she felt and the energy she had and how soft her skin was. That piqued Sally’s interest, but she wasn’t ready to buy.  Early one Saturday morning, Nancy got up, threw on a baseball cap and sweats and ran to the post office to mail her Christmas cards. Who was behind her in the post office line–you guessed it, her “almost ready to buy her products” neighbor.

What were the first words out of Sally’s mouth? Nancy, are you alright, you look terrible! Not a great endorsement for her “Great Nutritional Products.” [Read more...]

Get Up…Get Out…Build Community Part 2

Last time we talked about the necessity of hanging out where your customers, clients are offline.

Now we’ll look closer at online activities that complement your offline marketing tactics. The goal is to create 3-5 marketing activities and stick with them for 3-6 months or longer.

I’m teaming up with my company to promote healthy, active lifestyles. Our plan runs all year long–running club, road races, sponsoring events, articles, newsletters.

It takes time to build relationships, get noticed, attract attention.

We live in a world where people are bombarded with information.  You have to find a way to rise above the noise. [Read more...]