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Do What You Are Good At!

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One of the easiest things you can do in your direct sales and network marketing business is to remember what you are good at, and then use that to market your business. Yes, you can always learn new ways to get the word out about your business, and stretch your comfort zone, but start with what you know.

In fact, it is a good idea to engage in 2-3 different marketing strategies per month.

Be creative in finding ways to introduce people to your company.  The company you represent usually takes care of the other parts of running a business like customer service, manufacturing and distribution, and designing marketing materials.

However, you want your business to stick from the get go. So use what you have naturally or what you have developed over the years, and talk to people online and off.  Build relationships. Be a resource for others. [Read more...]

Filed Under: Direct Sales, Network Marketing, Social Media, Strategy

Small Biz Owners Learn from Kiosk Sales

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Today’s LESSON FROM THE FIELD comes from Jessica Swanson the Shoestring Marketer.  Take your business to the next level with lessons from your local kiosk salesperson. Just remember the success of your transaction still rest on the basic principle–find the people for whom your product/service is the right thing for them right now.

Target your market then show them how your product or service works for them.

[Read more...]

Filed Under: Business Opportunity, Direct Sales, Target Market, Uncategorized Tagged With: , ,

5 Tips for Better Blogging

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The first step to better blogging is to blog. The more you blog the better you get at blogging, and the better you get at blogging the more you want to blog. Whew!

1. Know What You Want

Stay focused on the reason you blog.

  • Build your list
  • Sell product (yours or others)
  • Coach others
  • Solve a problem
  • Showcase your expertise
  • Be a resource for others in your industry

2. Know Your Reader

Keep your reader in mind when writing.

My reader is a busy professional turned work-at-home woman, and is looking for guidance from someone who has been there and done that. She balances faith, family, work and community.  She is educated and computer savvy. She has her priorities straight (in her head at least) and looks for simple ways to get the word out about her business. My reader is a team player. Joining in on the fun is no problem for her.

3. Be Clear

Write to express not to impress. Keep your sentences short, and free from flowery prose. Learn to love bullets, lists, and white space.

4. Include a Variety of Blog Posts

  • Short blog under 150 words
  • Articles 350 – 500 words
  • Tips
  • Checklists
  • Expert summaries
  • Dos and don’ts
  • Resource list
  • Showcase other bloggers

5. Start Small and Build

  • Host your WordPress or Typepad blog (Blue Host, HostGator).
  • Write 8-10 posts then let your friends, colleagues and clients know what you’re up to, and invite them to be a part of your blog.
  • Learn the rules of the game (little by little)–online etiquette, visibility, headlines, SEO, opt-in, RSS, content syndication.
  • Invite people to opt-in to your blog via email or RSS (Feedburner).
  • Set a schedule. Try posting 3x a week. One post can be a longer blog and the others can be short tips and how tos.
  • Fill in the blanks. Start with 5-7 topics or categories.  Break down each topic into 5-10 subtopics. Collect articles, advice, links, and stories for your posts.
  • Set a timer.  Spend 35-40 minutes a day writing.  Be ready to put your work away when the bells rings.

Keep on blogging. Why not take a moment and share your favorite blogging tips.

Filed Under: Building Brand Awareness, Building Community, Business Development, Direct Sales, Marketing, Online Marketing Tagged With: , , , ,

From Employee to CEO

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How many people can become a CEO in one day? This is what happens to many entrepreneurs when they launch their own business.

One day you are sitting in a cubicle doing what your boss tells you to do, and the next day you are the CEO of your own company. You get up get your coffee. No problem there, you are use to doing that. But then… [Read more...]

Filed Under: Building Brand Awareness, Business Development, Direct Sales, List Building, Online Marketing Tagged With: , ,