Small Biz Owners Learn from Kiosk Sales

Today’s LESSON FROM THE FIELD comes from Jessica Swanson the Shoestring Marketer.  Take your business to the next level with lessons from your local kiosk salesperson. Just remember the success of your transaction still rest on the basic principle–find the people for whom your product/service is the right thing for them right now.

Target your market then show them how your product or service works for them.

[Read more...]

Give it Away, Then They Will Buy

Giving away free stuff is the way you introduce yourself to your prospective clients.  They get to see your level of expertise, your style. It helps them decide whether to spend more time and money with you or not.

Watch the video and see how the Shoestring Marketer introduces her products and services to prospective clients.

Think about how you can turn your…

  • favorite blog posts into a tip sheet
  • tip sheet into videos that you email opt-in clients — one a day for 5 days
  • turn your article into an audio, and then a PowerPoint and post it as a SlideShare

Question for you: What kind of information do you give away, what do you showcase for your prospective clients or customers?

3 Tips to Getting Great Referrals

Love to learn from other industries. These tips come from a coach in the financial industry.

Did you know that…

  1. 20% of the people you connect with will refer you to their friends without asking
  2. 20% will never refer anyone
  3. 60% will if you bring it up

Get ready to be referred. [Read more...]

Build Relationships and Your List

Step 2 in Building Your List

You’ve spent time checking out blogs in your niche or industry.

You’ve commented on posts as suggested in Step 1 of 5 Easy & Free Ways to Build Your List.

Step 2 centers on building relationships. Be known as a resource, helpful guy or gal, or  go to person for… [Read more...]

30-day Blog Challenge

Joined Dr. Jeanette Cates of TechTamers fame in the 30-day blog challenge. This is my 2nd go around.

Last time I thought I joined, but didn’t actually register–who knew! This time I read the directions carefully and signed up and created a profile.  Still get turned around when it comes to connecting my blog with techtamers, with twitter, using # and @.  Don’t always understand social media speak. [Read more...]

Finding the Opportunity

It’s there . . . keep looking. It might surprise you to find business opportunities while you are out conducting business as usual.

The busier you are the more you seem to attract business. Maybe people are attracted to your energy and excitement. You don’t look desperate for the sale, you’re having fun.

I recently congratulated the leadership team at the end of a weekend Scouting event for a job well done. The leader, we’ll call him John, took that as his opening to recruit me to help with the next event. How he got that, I’ll never know.

He could see me trying to back slowly down the steps. [Read more...]