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Give it Away, Then They Will Buy

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Giving away free stuff is the way you introduce yourself to your prospective clients.  They get to see your level of expertise, your style. It helps them decide whether to spend more time and money with you or not.

Watch the video and see how the Shoestring Marketer introduces her products and services to prospective clients.

Think about how you can turn your…

  • favorite blog posts into a tip sheet
  • tip sheet into videos that you email opt-in clients — one a day for 5 days
  • turn your article into an audio, and then a PowerPoint and post it as a SlideShare

Question for you: What kind of information do you give away, what do you showcase for your prospective clients or customers?

Filed Under: Building Brand Awareness, Business Development, Business Opportunity, Give First, List Building Tagged With: , , , ,

7 Steps to Better Writing

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Your blog posts, articles, and social media updates all speak volumes — about you and your business.

Are you a clear, concise, thoughtful women business owner? Or, perhaps a long winded, stand on your soap box type of person.

To avoid being accused of being the later, let me get to the point. [Read more...]

Filed Under: Building Brand Awareness, Business Development, List Building, Social Media Tagged With: , , ,

3 Tips to Getting Great Referrals

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Love to learn from other industries. These tips come from a coach in the financial industry.

Did you know that…

  1. 20% of the people you connect with will refer you to their friends without asking
  2. 20% will never refer anyone
  3. 60% will if you bring it up

Get ready to be referred. [Read more...]

Filed Under: Business Development, Give First, List Building, Network Marketing, Online Marketing Tagged With: , , ,

Are You Out of Your Comfort Zone?

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You are growing in your marketing adventure. I’m sure you’ve started a few conversations and built some great relationships already.

This is what I call the toe dipping part of marketing. Don’t you get excited when you see your follows and friends and tweets and retweets increase? You jump for joy when someone comments on your blog.  Did you nearly fall off your chair when [Read more...]

Filed Under: Building Brand Awareness, Business Development, List Building, Marketing, Online Marketing, Social Media Tagged With: , , ,

Tell Your Story

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It’s amazing to see how many topics pop up online, in conversations, and in print when you are thinking about them for a blog post or article.

The topics seem to be swirling around in your subconscious for days. Then everywhere you turn someone is writing about the exact same thing.

So let me thank Copyblogger, Shoestring Marketing, and Rich Writing for their unknowing contributions to my post today. [Read more...]

Filed Under: Building Brand Awareness, Business Development, Communication, List Building, Online Marketing, Strategy Tagged With: , , , ,

Create a Blogging Calendar Tip

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Today’s blog tip comes from Denise Wakeman, aka The Blog Squad. Denise helps to answer the questions–what do I write about and how do I get it all done?

Create an editorial calendar

#8 from Top Ten Easy Steps to Starting a Business Blog

It’s no secret that content rules on a blog so it’s helpful to have a content plan going in to the game. A key element of a good blog is having a list of 7-10 keyword rich categories. Once you determine the categories (or sub-topics) of your blog, you can plan your content calendar.

If you plan on posting three times per week, then plot out post ideas for each of your categories. Make a list of 5 topics for each category. Then, fill in your calendar. 5 topics times 10 categories and you’ve got 50 blog posts in the pipeline. [Read more...]

Filed Under: Business Development, Communication, Online Marketing, Strategy Tagged With: , , ,

Trends in Your Niche

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Are you curious about what is happening in your industry or niche? Look around. I’m a surfer (the net that is) and love to uncover interesting sites.

I’ve noticed online and offline businesses creating multistream income opportunities by adding  network marketing product offers to their main business.

  • Life coaching franchise combines personal development coaching along with network marking wellness offers
  • Diet program teaches you how to eat well and offers a network marketing product to get your fruits and veggees
  • Beauty salon cuts your hair, does your nails and offers network marketing skincare line.

I don’t know if three sitings qualifies as a trend, but it does seem interesting to me. [Read more...]

Filed Under: Business Development, Marketing, Network Marketing, Strategy, Trends Tagged With: , , ,
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